The origin of the Direct selling concept is often disputed. The first California Perfume Company came in the 1920s, later on, renamed it “Avon Products” and in the 1930s another California Vitamin company came, later on, it is known by “Nutrilite”. This brand of Vitamins, Minerals, and Dietary supplements developed by Carl F. Rehnborg, and later on this brand is sold by “Amway”.

 

About Direct Selling

 

The direct selling concept is also called MLM (Multilevel Marketing), Direct Selling, referral marketing, and Word of mouth marketing. This unique concept had famous later in 1960 when the Amway Company came in origin. There is a number of companies running following the concept of direct selling and helping people to earn money.

Every company has its own business model to create maximum revenue and share profit with their business partner or the people who are working with that company. As this concept is working globally and people do not take undue advantage of this concept, hence one organization has been established called W.D.S.A “World Direct Selling Association”. The sub-branches of this organization are available in every country that allows direct selling. I.D.S.A “India Direct Selling Association” shares the guideline and the policies to the companies. Through which companies have to follow the same to run and register them with I.D.S.A.

 

World’s No.1 Direct selling company

Direct Selling News (DSN) declares the list of 2019 world’s top 100 ranking companies in the direct selling industry, in which “Amway” is No.1 with revenue of $8.4 Billion. Amway is based in Ada, Michigan, U.S, in the same property where it was founded in 1959. This company is present in 6 continents and stretches across more than 100+ countries. Many things have been changed in the last 60 years, this is one of the largest family-owned companies-an attributes that are rare in 2020. This company is still following the values to build people to live better lives by their founders. This company is exclusively selling the world’s best brands like Nutrilite, Artistry, e-spring, Atmosphere, Attitude, XS Sports, etc.

It has unmatched credentials with any other direct selling company like 1150+ Patents & 700+ pending, 900+ Scientists, 75 R&D Labs, 6000 Acre own farmhouse, 3 big manufacturing plants in America, China & India.   

 

Growth of Direct Selling Industry in India

 

India is one of the biggest markets in the world. As per the KPMG report, the direct selling industry is growing rapidly in India and this is one of the best platforms for youth to build their career in this industry. A company like Amway has already built its manufacturing plant in India worth Rs.600 Cr with Zero pollution. This company has set an example on other direct selling companies as this industry is also empowering women, encouraging entrepreneurship. As per the KPMG report in the next 5 years, this industry is going to be Rs.60000cr.

 

Government of India (G.O.I) has already encouraged this industry hence, the CEO of Planning Commission of India Mr. Amitabh Kant declared in an official speech that this industry encourages the employment and helping youth to be an entrepreneur for earning money and to be an Independent Business Owner. G.O.I promoted for special courses on direct selling and entrepreneurship in India’s biggest management institutions like IIM Calcutta, Delhi University, etc. In upcoming years people have to face interview and qualify for the entrance exam to start this business. Amway Company is one of them who have already started such exam and start providing Assessment certificate by KPMG.

 

16 Core Benefits of Direct Selling Business:

 

1. Extra Income

This is one of the most attractive attributes of the direct selling business concept that most of the people join this business. A network marketing business provides us the opportunity to create another source of income. We can utilize this extra income in extra expenditure to manage our finance. Extra sources of income always benefited in such an inflation era. We always try to curtail our expenditure due to limited sources of income although in network marketing we convert our expenditure into income. The good thing is that there is no capping in this income source and we can earn as much as we can as per our efforts and hard work. This income helps to fulfill our dreams and the need.

 

2. Time Flexibility

All people is busy in their life, they want to do something extra but unable to do so because of lack of time. In this business, concept peoples have the flexibility of time through which they can build this business as per their availability. There is no limit to invest specific time. Most people do this business part time. 6-7 hours in a week sufficient for this business and anybody can take out the time for the same to do something extra in their life.

 

3. Own Business

Network Marketing business provides us an opportunity to start our business. To start any traditional business, some basic requirements are important as an Idea, Capital, Products, Government authority, Team, Place, clients, and Market, etc. But in the network marketing business, we get the platform where a company manages all the things, we just need to do the business. But before starting a network marketing business we need to aware of which company we are going to join because we are going to build our network business, not that company.

 

4. Leveraging of Time & Resources (Time Freedom)

One of the most important virtues of this business model is that we can leverage our time and resources through building our network. As much big network we build as much we can leverage or multiply our time and resources. We learn that how to leverage our time here. Once we learn, we move towards time freedom and we can enjoy our life as per our terms.

 

5. Low Investment

Most people have dreams to have their own business but because of financial issues they unable to do so. The good thing is that in the network marketing business, people do not have to invest big money. Although they have to just turn their expenses into their Income. Here is an investment of time and skill through which we can chase our dream and learn many more to do so.

 

6. No Bar of Education

This business does not require any qualification to start it. Network marketing can start with any person who wants to build their own network and the person should be 18+. Network marketing company provides their own education through which anyone can build it.

 

7. Personality Development

In this business, professional persons need to interact with many types of peoples to share their business plans. Network marketing companies organized many seminars where they meet with many successful people. When a person indulges themselves in good association and takes proper teaching through the seminars, books, and teammates so their personality grooms automatically. This benefit also helps in our personal and other professional life also.

 

8. Leadership Skill

This skill has to learn, and leadership skill works and benefited in every walk of life. Basically in network marketing, people build leaders, not the employee. Every Independent business owner is the leader who leads their team and organization. The education system of direct selling company recommends some leadership books, audios which really help to inculcate this quality. There are proper training, teaching, and guidance given by their up-line mentor who leads as a leader and that’s duplicate in their down lines. People follow the leaders not the boss and the leaders are those who influence others with their works and helping attitude.    

 

9. Passive Income

This is one of the best attributes and benefits of the Network Marketing Business. It is not easy to earn passive income in any other profession but if you start building your network so, after a certain level, people start earning passive income. Passive income means if the people not available or working physically in their work although the cash flow doesn’t stop and benefited them generation to generation. In-Network Marketing people build a network, in starting they work for network and after certain time their network work for them. It is said by a very famous author Zig Ziegler “Build the people, People build the business”. Therefore, the network provides the passive income lifelong.

 

10. Recognition, Rewards & Happiness

Network Marketing Company like “Amway” provides the grand recognition and rewards which a common person never gets any other workplace. If a person gets a reward for their work and millions of people applaud them, the happiness and contentment are beyond the imagination. Network builders feel special on that particular occasions. The company provides many rewards like world travel, shopping money, and the great thing is a big family. So people must build their network part-time because these all things give the happiness to enjoy life.   

 

11. Travel on Exotic Location

There are many exotic locations which we have seen over an Internet-only but never been there due to financial issues, time issues and a lot of daily life burden. When we become the successful Network Builder, we earn a lot of money. Through which we can travel to any corner of the world as per our wish and our choice of travel mode.  

 

12. Helping Others

Yes, we can change the millions life here. We can eradicate unemployment to help people to earn money. Here is the platform where we can teach people, how to earn money and how to build their own network. Networking is a skill that we have develops through special teaching. Our academic study and a graduate degree do not work here. When a person starts earning money with the help of yours, then he will always give blessings and love to you in their entire life.

 

13. Early Retirement

We think that retirement can be taken after the age of 60. It is not true if a person has ample money in the form of passive income, time freedom so he can retire from his work. This is possible through network marketing.

 

14. Encouragement to chase your dream

Everything starts with dreams but as the age grow up, our dreams becoming small. We have one life only to enjoy everything; hence we have to fight for our dream in this life only. In network marketing education everything starts with dreams. A person should be a burning desire for a dream and that he can get through this business model. This business model is really unique. Peoples help you to fight for your dream they encourage you although they motivate you. This association can available only here not any other industry.

 

15. Good Health

Health is wealth but the question is that how we can build our good health. Are most people aware that our eating habits only cause of our good health but are we having so? The answer is “No”. Most of the direct selling company recommending the supplements which help the daily diet for our body. As I mentioned “Nutrilite” worlds no.1 food and dietary supplements brand, also awarded by W.H.O (World Health Organization) provides supplements through which we can maintain and build our health and by recommending others also create wealth.

 

16. Balance Life

The Balance among Money, Health, and Time in one life is called balance life. In reality, if the person has money, so he doesn’t have time. If the person has time, so he does not have money. And if we talk about health, so 80% of people are deficit with protein and India is the diabetic capital in the world. So we can imagine how good health people have. We have a chance to bring balance to our life and that is possible through Network Marketing. This is one of the biggest benefits of this business. We have many live examples that have a lot of money, time, and good health and they are enjoying their life with their family lavishly.   

Bottom Line

The direct selling industry is one of the leading industries in the world that provide the ideal business opportunity which is Recession free, Mass Market, Repetition, Demanding Products, and so on. Here is a chance to take a chance to start building your own network. If the person has a big “Network”, that person has a big “Net worth”. There is always a win-win situation in this business because there are leaders, not an employee. Take a wise decision to change your future.

 

Please comment on your views if this article is helpful for you or you can contact us for any suggestion regarding this topic.

 

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